Apple integrates AI into its systems
At WWDC 2025, Apple showcased new AI features for its operating systems. We have summarized the details.
The details
- Apple introduces Live Translation to Messages, FaceTime, and calls, with all processing done locally to ensure privacy.
- Visual Intelligence analyzes screenshots, allowing users to search for similar products or ask questions.
- Apple opens its on-device models for developers, allowing them to access Apple Intelligence without cloud API costs. With the new Foundation Models Framework, developers can integrate AI features directly into their apps.
- Finally, Apple introduced a “Workout Buddy”, which is a personal voice coach during workouts. It’s like a personal fitness coach. It can access real-time biometric data and historical values.
Watch the full keynote 👇🏽
Our thoughts
Many people criticize Apple regarding AI. They are too slow, and so on. We think differently.
Apple is building a secure cloud for AI with “Private Cloud Compute”. According to independent experts, it is more secure than other cloud systems. In addition, Apple integrates AI sensibly into its ecosystem.
We think Apple is an underestimated AI player. The future will show whether we’re right.
More information: 🔗 WWDC 2025 - June 9
Magic AI tool of the week
This week, we explain how you can generate professional short videos for free using OpenAI’s video generator, Sora. For this, you need to download Microsoft’s Bing app (available for iOS and Android).
Step-by-step guide:
- Download the Bing app to your smartphone. Then, select the apps tab in the bottom right corner.
- Click on the “Video Creator” icon. Then, write a detailed prompt describing your desired video.
- Generate your 5-second video (9:16 video format) and then download it.
If you are not completely satisfied, try refining your prompt further. That’s it!
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